You are not your job. You're not how much money you have in the bank. You're not the car you drive. You're not the contents of your wallet. You're not your fucking khakis. You're the all-singing, all-dancing crap of the world. - Tyler Durden, Fight Club.
Ok so Fight Club remains one of my all time fave films but here's an excellent piece by andmysidearm I came across today while doing some research into 1990s advertising trends for my day job.
If you've ever felt the need to set up a Fight Club or set off your own Project Mayhem or maybe just love the bits in the film where Brad Pitt is super cool then do read this critique:
Fight Club quotes are so quippy and simple – they really elucidate nothing deeper. Durden’s one-liners (and they are abundant) are like easy-to-digest commandments that everyone clings to as profound. Funny thing about profound stuff – once it saturates the mainstream, it tends to lose its kick. We’re all grappling for ways to define ourselves outside the status quo. At the end of that day that’s what Fight Club is really about – considering the things we cling to. Nihilism and rebellion are still laced potently with self-definition and ideology. We put ourselves in box after box until the day we die – then it’s just one last box.
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